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What’s in a name?

Webwise, I have a terrible name. No part is unusual: Watkins is 131st in the list of UK surnames) and Sam is often a shortening of many forenames. So basically, webwise, it’s a waste of space.

But there are worse things than a common combination.

Sam Watkins was a soldier in the Confederate army and has a wikipedia entry.  I am not pitching for a wikipedia entry, I’m just saying, I am not necessarily an easy person to find on the web.

I’m also a realtor in Florida (if only) and there’s a country singer who appears in Cambridge, although she is a Samantha (I’m not).

So, privately and where possible at work, I am Sam J. In a multicultural UK that occasionally causes some confusion, but on the web, it means I am fairly differentiated.

Does this matter: I’m not sure. In marketing terms, being unique is very important but there are definitely times when being on a quiet blog somewhere is pretty good. 🙂

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