Art for art’s sake
money for God’s sake… The life of any web page has always been judged on three things:
- accessibility of information
- ease on the mind
- ease on the mouse
anything else is a bonus. Image my surprise then when Cuil was launched. Black is the new white it seems…
I mean, Google won users by being empty – no garish logos, no loud adverts, no distrations. White was stark in comparison to most sites at the time, but suitable and easy to live with. The mind could easily wander over the page.
Cuil by comparison contains large amounts of black space. Empty, infathomable black space. Not surprisingly, I love this. The colours are very 1980’s (Commodore C64) and it works. Not in a trying to be clever kind of way, but just because it isn’t.
The beeb have responded in kind, with their front page now sporting the black top bar. Where will it end? Watch this space…
Posted: September 14th, 2008 under Social Networks.